visualize the power of words hurting,,great,simple

really really strong msg,,repetition with a gd pictures..that's enough! Things described gradually from a trivial matter like throwing rubbish to the domestic volience..it says to parents"children always learn from you"

great~concrete,simply showing "fresh", make gd use of the audio (shouted by the animals).

the title is shown as"upgrade", i deem that the images are not strong enough,,,sth like changing n destroying
but the music stimulates our emotion.

directed by michel gondry...creates the feel of hopeful,high potential,lively..

genius~

add oil! asian!

scene happening around office which promoted tissue.
It grabbed the attention from the target group of office workers.it also simplifies the idea of "inconvenience without tissue" with some trivial matter and human relationship.

"too slow"
gd casting~

competitor               KMB

Although KMB is not the main competitor of star ferry because there is no service of harbour crossing provided,it's commercial are executed with a clear tone and ideological skeleton.

client: Star Ferry

category: public transport

feeling about star ferry:old...

target group:office worker,tourist